Playing Propaganda?

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There is a dangerous game being played in Jamaica’s political arena and it’s one that threatens to undo years of hard-won progress. It’s the game of propaganda,the People’s National Party (PNP) has mastered it.

Unable to present any clear, coherent plan for the country’s future, the PNP has defaulted to its oldest and most destructive tactic, flood the nation with lies, discredit every achievement of the Jamaica Labour Party (JLP), and distort reality until the truth no longer matters. Their goal is simple  control the narrative, and you control the minds of the people. Control the minds, and you control how they vote.

This is manipulation and if Jamaicans aren’t vigilant, propaganda could topple a government that has, against great odds, delivered measurable growth and stability.

Under the JLP, Jamaica has experienced consistent economic growth, massive infrastructure development, and the lowest unemployment rates in decades. We have seen improvements in housing, education, and fiscal responsibility that previous governments only talked about but never delivered. Yet, in the court of public opinion, facts are often drowned out by the PNP’s emotional soundbites and manufactured outrage.

The PNP knows that if voters were truly informed  if they took the time to compare leadership, policies, and track records  they wouldn’t stand a chance. That’s why their campaign is built not on ideas but on illusion. They bank on misinformation going viral, they lean on selective outrage and scandal mongering. They invest more in perception than in policy.

Let’s be honest, you cannot win a battle of substance if you have no substance.The PNP’s playbook relies on deception  tell the same lie long enough, and people start to believe it. Repeat the same slander loud enough, and facts begin to fade.

This isn’t just about political rivalry this is about national risk. If a government can be punished not for failure, but for allowing truth to be buried under propaganda, what does that say about us as a nation? If performance doesn’t matter, only perception, we are inviting instability, regression, and leadership built on charisma instead of competence.

To the well-thinking Jamaicans reading this: beware of the noise. When a political party is loudest during election time but silent on solutions the rest of the year, you must question their motive. When a party attacks more than it proposes, you must question their agenda.

The JLP’s achievements are not perfect, but they are real. The PNP’s propaganda is polished, but it is empty. In this information age, ignorance is no longer an accident  it’s a choice, and choosing to be misinformed is choosing to be manipulated.

Let us not allow lies to win. Let us not let propaganda undo progress. Jamaica deserves better  and so do the generations coming after us.


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